Adwords vs. Adsense

Hello and welcome back to Three Money Methods!

This is Jonathan Kraft and I wanted to take a quick minute to show you the difference between Adwords and Adsense.

I think a lot of people are very confused about this and that’s ok; you’re just getting started with this or maybe you’ve been around for a while but not really familiar with what goes on with Adwords versus Adsense.

Adwords, the idea of Adwords is … let’s say this is your website here and you want to drive traffic to your website. Lots of different ways you can do that but one of the ways is Adwords. Adwords run in a few different places; they either run on Google or they run on what’s called the Content Network.

So let’s say you have a website and you want to bring traffic in, you go to Adwords and say “hey, I want to bring traffic into my website” and they say “ok great, why don’t you run some Adwords. Tell us if you want to put them just on Google or if you want to put them just on the Content Network or if you want to put them both places and we’ll be happy to do that for you.” So that brings traffic into your website. So Adwords is really a way to bring traffic into your website.

Adsense is something … let’s say this is your webpage. When you go to Google and you say, “hey Google, if you’ll give me some code to put on my webpage, I’ll put a little ad box over here and I’ll put one down here. You figure out what the content of my webpage is about and run some ads that are relevant to the content of my webpage.”

Google comes around and looks at the webpage and says, “I think your website is about …. dogs.” And they go back into the database of advertisers who are running ads with Adwords and they place those ads in the spaces on your website so that those advertisers can get relevant clicks from your website about dogs. There are some advertisers who want to run advertisements about dogs. Let’s say somebody comes to your website and they click on this ad here, they pay Google one dollar and Google, depending on the ad and a whole bunch of other stuff, Google might pay you .30 to .50 cents of that click because it was because of your website that Google got that click. That’s how Adsense works.

Now there are lots of people who make a lot of money with Adsense but the way they do it is by having lots and lots and lots of traffic coming into their website. So that’s one of the key things we work to teach you with Three Money Methods and one of the things I really try to help you learn is how to get traffic to your website; so regardless if you’re doing Adsense or running banner ads or any other method really on your website, you really need traffic coming into your website in order to profit from a program like Adsense.

So that’s the difference between Adwords and Adsense.

Adwords is a way of getting traffic to your website and Adsense is a way of profiting from the traffic that’s coming to your website.

I hope that clears things up. Again, this is a relatively quick video. But I hope that clears things up. If not, please post down below, down below the video here, if you’re on the Three Money Methods site, you’ll see a place where you can actually go and post a comment here. Just ask your questions there and we’ll try to answer them either in a future video or I’ll try and come through and answer them in the comments here.

Thank you very much for taking the time to visit ThreeMoneyMethods.com. Please come back for our Traffic Tuesdays where we are going to be teaching you how to get lots of traffic to your website so that no matter how you want to make money, there are three ways to make money from your website.

Those ways are:

  • Selling the ad space on your website and in this case, that’s what Adsense is, you’re basically selling ad space on your website;
  • Number two would be selling someone else’s products through Affiliate relationships or JV Partnerships which are basically, in a lot of cases, the same thing; or
  • Selling your own products or services.

So in this case, what we’re talking about is selling ad space on your site – that’s what Adsense does. One way you can bring traffic to your website is through Adwords but you profit from people who are running ads in Adwords by selling the ad space on your site as an Adsense “publisher” basically using that space to generate profit and to also generate leads for people running ads in Adwords.

Hope that makes sense.

If you have any questions, again please feel free to ask them below the video here and we’ll look forward to seeing you back here again at ThreeMoneyMethods.com.

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2 thoughts on “Adwords vs. Adsense”

  1. Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. “

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