Today we’re going to be talking about online video distribution.
Here’s the concept I want you to remember, which is, if you can have as many different distribution points for your content as possible, that is all the better!
There are a lot of people who are concerned about duplicate content penalties in Google and that kind of thing; my perspective on that is if I can get video or audio content, article content is different, but if I can get video or audio content in as many places as possible, that’s as good for me as it can be. Because not everyone uses YouTube, lots of people do, but not everyone does; and not everyone uses MySpace, or not everyone uses Facebook or not everyone uses Twitter.
So if you can find a way to get your content out and get it out in as many different places as possible that will result in the most traffic actually coming back to your website.
On your web site is where you can decide what users are actually going to do. Either building a list or sending them on to an affiliate offer or having them click on an AdSense ad, whatever.
So I want to talk today about video distribution. My favorite, favorite tool for video distribution is TubeMogul.com. Basically the idea with TubeMogul is, you go and upload your video once and they take care of uploading it to all the other websites for you. Not “all the other,” but I think they have 15 or 20 in there now. What you have to do is go register at the various different websites that offer video; so you have like MySpace and YouTube and Break.com and Howcast.com. You have to go register and sign up at these various websites. Once you’ve gone and signed up at those, you give your username and password to TubeMogul – you sign up for TubeMogul and then you give that username and password to those various sites to TubeMogul and they handle uploading your video to all these different sites for you so that you don’t have to do that.
There are other tools that will do this as well, it’s just that TubeMogul is free and I think it works very effectively and it does all kinds of tracking for you too.
So I’m going to go show you how this works. I’m going to go ahead and log into my TubeMogul account here and once I’m logged in, they have all kinds of options for me, but the one I’m going to chose here is “Upload a Video.” I’ll go ahead and click “To Upload” and you choose which ever video you want to upload. So I’m going to go ahead and “Browse” and I just made a video today – we’re going to cover how to do video in a different how to do video and tips and tricks for video in a different Three Money Methods Traffic Tuesday.
But what I want to do here is just show you how this distribution works. Now I’m going to go ahead and upload it. Now while I’m uploading the video, I’ve got a really fast upload speed here which is really nice, you can describe your video. Well this one is about “Green Jobs: How to Create Green Jobs.” Here’s what I always do, when I’m writing the description for the video, I always put in http://www. and then whatever website I’m trying to drive traffic back to. Because this actually on YouTube and a couple of other video sites, this will turn into an active link.
I’ll show you that here on one of the videos that I have on YouTube; here’s a video I made on YouTube about Grow Tomato Plants in Milk Jugs: Growing Apartment Tomatoes and this is how to grow tomatoes in milk jugs in your apartment. But because on the left I’ve got the description of the video and I put http://www. it turns into an active link from YouTube. So if I click this link here, it will actually open a new window and take me directly to my website, Green Joyment.
So you want to make sure that when you are doing descriptions for the video inside of TubeMogul, you always include the web address. I always leave a space in here too – not always, but most of the time, I leave a space in here. That’s what the video covers, I also generally, depending on how long of a description I’ve written, I will copy the web address and put it at the bottom as well. And people might go, well, isn’t that spamming? I don’t know; it doesn’t seem to prevent any of these guys from accepting my video so I don’t really worry about it.
“Green” … “go green” … “green jobs” … “jobs employment.” Now the video is already uploaded here. I’m going to go ahead and select a category; this is instructional, How to, DYI – we’ll go “Upload” (DYI is Do it Yourself, by the way if you didn’t know that). Here are my logins for these various websites, of course I’m not going to show you my password; but look, down at the bottom, all I do is click “Launch” and I haven’t added Twitter even, that’s new since the last time I was in here. But if I click “Launch” what it does is it goes ahead and takes this video and submits it out to all of these different websites: YouTube, DailyMotion, Yahoo, MySpace, MetaCafe, Blip.tv, Veoh, Break, eBaums World, StupidVideos and Howcast.
So with one upload and one button push, my video is now being distributed to all of these different websites. I can go to those websites and change the description on those different websites of this video if I want to do that – I may do that with a video that starts getting a good amount of traffic; or a video that I know is going to get some good traffic because I’ve done the keyword research to find out.
But this is easy!
All you have to do is upload the video once and press submit; once you’ve got your setups for these different websites, once you’ve already signed up for these different sites, you give that info to TubeMogul and then it basically takes care of uploading and managing that connection for you so that your video goes in there and it’s just done on all of these different websites.
So, your homework from this video; go sign up for all of these different sites. If you’ve already got a YouTube account, that’s great! Go sign up for DailyMotion, Yahoo Video, MySpace; you may have a MySpace account but you haven’t used in years because it’s the “ghetto” of the internet at the moment, but it’s still a great place to have your content because some people are still using it and it’s picking back up. I think MySpace is doing a lot of things to try and get traffic back in there.
Just go sign up for all these different websites; come back and put your username and password in for those sites at TubeMogul here and that will let you submit your video once and then upload it to all these different video websites.
Also, one great, great, great tool, and I’ve linked to it below the video here with a discount code for going and signing up for all these sites, is RoboForm. RoboForm costs $30; it’s the best $30 I spent in 2006 – hard to believe it’s been that long! But it saves me so much time – I guess it was 2007, it was 2007. It saves me so much time on a daily basis and I’ve got a discount code right below here and yes that is an affiliate link. Yes, I will make some money if you click through the link to go to RoboForm, but I highly recommend it. It has saved me so much time and effort and energy! And yes, I’ve tried the other free password form fillers and I still like RoboForm much better.
Especially when I can get it at the discount rate of $24.
So – your homework, go signup for these sites; use RoboForm to do it, it will save you a lot of time and look forward to seeing you back here next week for the next Three Money Methods Traffic Tuesday!
RoboForm Password Filler